What does “La Vida es Chula!” mean?
Today we want to talk about our our way to understand life, because surely you’ve heard of “La vida es chula” (Life is cool) but perhaps you don’t know yet very well what it is.
Want to dive deeper into our unique world and be an expert? Continue reading!
“La vida es Chula” is our battle cry. It’s an enthusiastic, stimulating, positive, optimistic and authentic declaration of intent, it’s a sentence that reflects Desigual’s raison d’être and is ingrained in the brand’s DNA and core values. It’s a way of thinking that is inevitably influenced by the Mediterranean, the sun, light, passion and a lust for life.
Details mean everything for us, little everyday things are what we care about, and that’s what we want to reflect in our way of create clothes: in a fun, fresh and original day, without being afraid of being yourself!
Because we are all Desigual when we stop worrying so much about what others might think.
So our stores also reflect this thinking: we want to create spaces where you can live one (or more than one!) experiences. Because we dress people, not bodies: that’s why once you come into our stores you’ll feel like having a shot of adrenaline!
In our stores we work light with imagination, creating alternative worlds. Our shop-showroom is inspired by people’s homes, including unique details, corners with travel memories, grandma furniture, artwork, antique lamps, Turkish rugs, vases … A set of elements that create a home: the house of La vida es chula!
So expect when you visit us, you feel at home: la vida es Chula!
Discover all our spaces in our Online Desigual Store Finder.
Discover more Desigual experiences at Desigual.com, Desigual’s Facebook, our Youtube’s stream, Desigual’s Twitter (US, France and Spain), Instagram Desigual feed and in our boards at Pinterest.