New line: Desigual by L
Our next Winter collection comes with great news. We begin our new line “Desigual by L”.
Yesterday we presented our dream… collection for the next Autumn-Winter 2011-2012, which will have 30 garments designed by the famous french couturier. These are a small taste of our collaboration, wich will be more intense in the Summer 2012 collection. That will be the haute couture mixed with the urban and casual Desigual prêt-à-porter:
This new line is composed of some special garments that will be combined for the first time in this dream… collection.
“It’s about joining our hearts, minds and creativity in a single project. This first encounter will reveal all the good things we can achieve together. We love the whole idea, even before starting it”, in the words of Desigual’s creative team.
The aim of the line “Desigual by L”: a breath of fresh air for the brand, baroque style clothes within the Desigual’s Universe. It is all about uniting creativities; brains and hearts working together. But as in any relationship, there is always a beginning. And the beginning was love at first sight. Now we have fallen in love all together. They are getting to know each other, little by little, they are discovering each other, they’re getting intimate. That’s why clothes designed for autumn winter 2011 are just a first encounter between both universes, with so many common points, yet so many differences. It is in the spring-summer season 2012 that this love story will have matured and will bear its fruit: more clothes and accessories.
“I was awestruck by the first girl dressed by desigual that I saw in Paris. As I watched her, I could recognise in her a member of my own tribe. It was an explosion of colors and patchwork under the elegant, discreet and always monotonous French sky. It was fantastic, truly love at first sight, a breath of fresh air, all multicoloured, scorching, revitalizing, radiating Mediterranean colours and flavours and creeping into this global and colourless magma inhabited by zombies and clones.”