Fuencarral, Kalverstraat & Dolce Vita on underwear
In Desigual we have started the sales in our way, how? challenging our customers in a very simple and funny way: The first 100 entering in selected Desigual Stores, in underwear only, will come out with a free outfit.
The first called were the madrileños, the dutch and the portuguese, who had transformed this morning the Desigual Stores in Fuencarral in Madrid, Kalverstraat 8 in Amsterdam and C.C. Dolce Vita, in Lisbon, in a very uninhibited party.
There were so much participants in the stores that was impossible to come in. The line of enthusiastic clients formed in the shop gates as soon as 7PM the previous day. With minus 5º celsius in Amsterdam! There were even people coming from Rotterdam. Dutch press also published the news.
The people in Lisbon were luckier. As the shop is in a mall, the didn’t had to wait in the street. More than 150 persons formed a line, someones arriving at 23pm the night before. Soon in the morning, they were offered a typical portuguese breakfast, consisting in Belem cakes, by a near food shop. That gave them energy to assault the shop in a free-clothes hunting:
But this is just the beginning. The next party will be in Barcelona, Marbella and San Sebastián.
Here is the schedule for the next parties:
- Arcs (Barcelona) Jan, 7th, 9h.
- Loyola (San Sebastián) Jan, 7th, 9h.
- La Cañada CC (Marbella) Jan, 7th, 9h.