StoreParis, c’est pas pareil!
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Today we open our fifth store in the French capital. Over 1,700 m2, distributed over three floors, and all right in the very heart of the Parisian Opéra District. Women, Men, Kids and Acesories collections are waiting for you!
As you may know, we are “sweding” us. That gave us new ideas for a store decor in which the clothes play a leading role. Trees crafted from T-shirts or giant textile flowers, bundles of cloth remnants stacked on the shelves, walls lined with clothes from floor to ceiling. As if in the Boquería market, 1,500 fruit boxes turned into counters and walls. Blackboards with fun messages (like, “the T-shirts say hi guys”) or personalised mannequins bearing the photocopied faces of the Desigual staff, capture people’s attention and draw the passerby in off the street to enjoy a store full of surprises. |
What surprises? Like having your clothes personalised when you buy them. There is a member of staff capable of making any garment unique: embroidering a name here, sewing buttons on there, a snip here, a snip there and voilà! A totally exclusive garment. And, just in case your shopping experience opens your appetite, the store has a snack zone with fresh fruit for you.
Tonight will be celebrating the opening of the store with a grand Soirée. Beautiful people from the Paris night scene and 150 facebook friends (don’t forget to tell us how was the party) have been invited for the occasion. The FUN spirit of Desigual will be unveiled this evening. Lonely Drifter Karen will be there, providing the music for the party and the “freshlylicious typical Spanish Serrano” ham will give you energy for dancing all night around.
With this new shop, right in the heart of the main Paris shopping district, Desigual consolidates its position in France, where we have now a total of nine stores, 5 in the capital. This year we want to open 40 new Desigual Stores. We are betting hard for Europe: half of the new openings will be in France and Germany.
We will be open for bussiness from tomorrow morning in 9, Boulevard des Capucines, Paris.
Drop in and tell us how you like it the Desigual Experience!
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42 days ago
Siempre estará Ivry.
La primera tienda propia en Francia.
64 days ago
A quand l’ouverture de la boutique de Lyon Part)-Dieu ?
Cuando abrira la tienda de Lyon Part-Dieu ?
When the store in Lyon Part-Dieu will open ?
63 days ago
Hi, Guilhem, nous n’avons pas encore la date d’ouverture fermée. Nous vous le ferons savoir dans ce blog, a nótre Twitter et a Facebook.
64 days ago
When are you going to plan a store in Munich, Germany?? We are jealous!!
63 days ago
Hi, Isabelle, we have one store in Munich (sorry, it’s not yet in the store locator in our web). It’s in the Shopping Centre OEZ:
Hanauer Strasse 68/ Eingang Durch
Pelkovenstrasse Local 1 – 445.
It’s a 350 m2 shop, where you can find the Woman, Man, Kids and Accesories collections.
Enjoy it!
82 days ago
No esta mal la tienda, pero lo precios del outlet son bastante mas altos que en otros outlets (Valencia, Berlín).
Aunque vivo en París, creo que no iré mucho a esta tienda y seguiré comprando en la de Valencia.