Can Life Be Cooler?
We have opened a new shop-showroom in Barcelona, on Carrer Casp 33, in the old neighborhood where all the textile wholesalers where located. But this is not a plain store, is a space where you can live the Desigual experience, enter in our world and meet our spirit:
Welcome to the “La vida es Chula” ["Life is cool"] space.
Let me tell you what this shop is:
A different house, a different shopping
We want to pamper you in our new home. To begin with it, there are no clerks here but personal-shoppers, who have studied our collections inside out and will assist you in your purchase.
Have you ever visited a Designer Atelier? The experience is similar. Our personal-shoppers Pedro, Silvia, Txus, Zayan, Patricia, Alba, Natalia and Anton will advise which color suits you best, what pattern favors you and they’ll help you create a complete look, especially designed for you.
You can even make an appointment with your favorite personal-shopper by calling tel.: +34 637430447.
And once you’ve decided, you go to the cashier and you go home
loaded with bags. No! You sit on a sofa and with the help of your personal shopper, we do the order online and we’ll bring it to your home, or even to your hotel, if you are here on trip.
The delivery time is 48 hours and the shipping is free.
A House for the Family
In this new space, garments are ordered in a different way, all coats, shirts, dresses, trousers are all together and there’s only one garment per size. It’s a huge showroom – 1200 models! – with our full collection and very well-arranged, at your disposal, in 25 different areas.
A House Full of life
We’ll host regularly mini-catwalks like the Haute Couture ones, with the numbered items and only for a small audience. You can also come to see the new collections, which will be here before anywhere else. This is part of the new personalized experience.
A Mad House
The House of “Life is Cool” have a very, very special deco. I could tell you a thousand words about the Turkish carpets, the vintage chest of drawers, the lamps-telephone, the clothes hanging from ropes and ladders, but I advise you to take a look at the pictures at the end of the post, because this is something that can not be explained in words. Or even better, drop by here and see for yourself.
A House for Friends
Look at the ceiling when you enter here. You will see a huge glass dome, formed by thousands of bottles, and posters with positive messages. This is a statement, because we want to invite friends home, guest artists showing here their Art installations.
With this new shopping experience, we want to have a close, personal relationship with you, creating a universe in which you feel welcome and where your purchase is a moment of relaxation. This is the first but not the only, we’ll soon implement the new spaces in more cities and countries and we’ll tell you in this blog.
La Vida es Chula
Hours: 10am to 8:30 p.m.
Visit us and tell us your experience in the comments!
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¡Jan 5th, we are going to do the first mini catwalk, The hour is esfile! We expect everybody at 18 h.
And there’s a present for the first 100 ones.